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An upright tube of Curl Defining Gel stands on a light background. Its cream-colored packaging displays black text, highlighting product benefits and ingredients like rice protein and natural fragrance.
A woman with curly dark hair styled using Curl Defining Gel for frizz control and glossy finish looks to the side, wearing an off-the-shoulder cream top and natural makeup with blush, set against a plain light background.
Side-by-side images show a woman with curly hair, labeled "before" and "after." Her curls are more defined and less frizzy in the "after" photo after using Curl Defining Gel for a glossy finish. She wears an off-shoulder cream top.
A tube of Curl Defining Gel stands upright on a beige surface, partially covered by a glossy smear. The minimalistic, clean setting highlights the product's frizz control benefits.
A tube of Curl Defining Gel stands upright, showcasing shiny curls, crunch-free hold, salon-level frizz control for 24 hours, and UV/heat protection up to 450°F for a glossy finish.
A tube of Curl Defining Gel is shown against a light background. Text highlights its frizz control and glossy finish, noting this gel works best for coarse, wavy, curly, and coily hair types.
New

Curl Defining Gel

for added shine, crunch-free hold + frizz control
$11.99

For shiny curls and coils that always pan out: a glossy finish is all yours with this silicone-free formula that includes ingredients like shea butter, aloe and tomato ferment. This gel styler delivers a crunch-free hold, all-day frizz control—yep, even in humidity—and heat protection up to 450°F.

  • Creates shiny curls and coils
  • Crunch-free hold
  • UV and heat protection up to 450°F
  • Humidity-resistant frizz control for 24 hours*

*According to third-party lab testing. Individual results may vary.

For curly to coily hair types and medium to coarse textures who want long-lasting definition, bouncy hold and brilliant shine.

Apply a coin-sized amount to towel-dried hair from mid-lengths to ends and blow dry.

Water, Glycerin, Aloe Barbadensis Leaf Juice, Butyrospermum Parkii (Shea) Butter, Hydroxyethylcellulose, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Extract, Saccharomyces Cerevisiae Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Amino Acids, Acyl Coenzyme A Desaturase, Lactobacillus/tomato Fruit Ferment Extract, Behentrimonium Chloride, Polyquaternium-68, Isoamyl Laurate, Polyquaternium-73, Propylene Glycol, Isopropyl Alcohol, Glyceryl Stearate Se, Pvp, Alcohol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Fragrance.

Our signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable.

  • dermatologist tested

  • cruelty free + vegan

  • no synthetic fragrance

  • color safe

  • woman owned + operated

For shiny curls + coils
that can't be ignored

If you want your strands to be defined by a crunch-free hold, start styling with our Curl Defining Gel: a salon-grade formula with tomato ferment, Vitamin B5 and shea butter.

24-hour frizz control*

*According to third-party lab testing. Individual results may vary.

 

Thermal protection
up to 450°F

Heat style your hair with confidence.

Let your hair type + texture lead the way

Bring out the best of your texture and natural hair pattern with our formulas for curly, coily and wavy strands.

A beige bottle of Curl Defining Foam with a black pump top, labeled for lightweight, bouncy hold and frizz control, stands on a neutral background.
Curl Defining Foam

$11.99

Shop Now
A beige tube of Curl Defining Cream stands upright on a light surface, featuring black text that highlights its hydrating, curl-defining, and frizz-control benefits for hair. The tube holds 8 fl oz (236 mL).
Curl Defining Cream

$11.99

Shop Now

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An upright tube of Curl Defining Gel stands on a light background. Its cream-colored packaging displays black text, highlighting product benefits and ingredients like rice protein and natural fragrance.
Curl Defining Gel

$11.99

Shop Now

Hair type

Wavy to curly

Wavy to curly

Curly to coily

Hair texture

Fine to coarse

Medium to coarse

Medium to coarse

Hold

Lightweight hold

Light-medium hold

Medium hold

Benefits

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

Hair goals

Bouncy, defined waves and curls with lightweight, flexible hold

Lightweight, hydrating hold for soft, healthy-looking waves and curls

Long-lasting definition, bouncy, crunch-free hold and brilliant shine

Style points in all the right places

When shiny definition is the goal, this firm-hold gel gets you there. Our silicone-free styler builds lasting shape without a hint of crunch. It locks in bouncy structure, smooths out frizz and gives curls and coils a shine that holds up as well as they do.

Smooth on or finger coil, then scrunch.

Curl Defining Gel works on wet or damp hair.

Diffuse or air dry.

You're all set—and looking good!

Pairs well with...

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Overall rating: 4.5471697 / 5 from 212 reviews.

AI Generated Review Summary

This Curl Defining Gel offers a glossy finish with a silicone-free formula that includes beneficial ingredients like shea butter, aloe, and tomato ferment. Customers appreciate its ability to provide a solid hold without crunch, control frizz, and enhance the look of their curls. The product is also praised for its smooth texture and pleasant scent.

Summary topics

  • Hair Feel: 14%
  • Curl Definition: 40%
  • Hold Strength: 13%
  • Curl Appearance: 14%
  • Hair Appearance: 47%

Review topics: ["ingredients","results","weight","fit","feeling","fragrance","benefits","scent","texture","residue","consistency","price","packaging","amount","formula","use","look","bottle","hair","buy","style","touch","hydration","difference","appearance","light","oil","works","balance","gel"].

Review highlights

  • "It makes my curls look amazing as well as makes your hair feel very nice!!" — Amanda
  • "I would recommend this product to people with curly/coily hair who like small, well-defined curls." — Ash
  • "I love the simple ingredients, soft scent, and light weight texture." — LJ

Reviews

10/10 for my curly hair routine

"I’ve been using it as part of my curly hair routine and the results have been amazing. It defines my curls so well without making them feel crunchy or heavy, and my hair stays soft, bouncy, and frizz-free all day. A little goes a long way, and it layers perfectly with the rest of my routine without buildup. What I love most is how hydrated my curls look—like healthy, shiny, and full of life. Even on day 2 and 3, my curls still hold their shape with minimal refresh."

— monika b. (5/5)

My new fav

"Might have just found my new favorite hair cream! It’s lightweight, doesn’t weigh down my hair! Keeps the curls bouncy all day long. It smells lovely as well. Thank you Odele!"

— Angelica A. (5/5)

Love the results

"After it dries my hair looks shiny and healthy with a mild soft hold on the curls. Will be re-purchasing. :)"

— Steffi T. (5/5)

For curlier hair, not as great for loose curls/waves.

"I recieved this item free for a review. I have 2b curly hair and tried using this a few different ways. For it saying it's a gel it's actually a really nice creamy consistency! The smell of it was great. It was a little too heavy for my looser curls. I let my mom borrow it though who has course thicker and tighter curls and it worked like a charm for her. Defined curls with shine and no frizz! I think it's great for curlier hair!"

— Bren (3/5)

makes my hair so soft and frizz free!

"This product is great! as soon as I apply it in my hair, it feels incredibly soft, smooth, and manageable. it doesn't have as much hold as your typical gel, but I prefer that on days I don't feel like doing a whole curly routine! the smell is nice and light too. I feel like a little goes a long way"

— Mo (4/5)

Brought My Waves Back to Life!

"After heat styling, stress, and ignoring my hair I thought I completely lost my curl pattern. It was very curly when I was younger, but has just turned into a frizzy mess. From the first use of this cream, my hair was more defined and WAVY! It brought definition and bounce I haven't had in a long time, without any stiffness. My hair looks healthier without being greasy and heavy. I am excited to keep using it to hopefully bring back my natural texture completely. Feeling so confident!"

— Grace (5/5)

Best product I've used for curly hair!

"Thank you Odele for sending me this product to try for free. This is the best curl defining gel I've tried, the product is a nice consistency and not sticky like other gels. I've noticed a big difference in the amount of frizz in my hair after using this product for a week straight. The bottle is sleek and looks like a high end product. Would recommend."

— Natti N. (5/5)

Amazing Curling Gel - Great Definition

"I really liked this gel and can tell whenever I use it that the definition beats my regular gel. I love the simple ingredients, soft scent, and light weight texture. I appreciate how this doesn't weigh down my hair, but instead maximizes definition and hold. Would recommend!!"

— LJ (5/5)

Suited For Looser Curls

"I received this Curl Defining Gel in exchange for my honest review. Pros: It's very lightweight! The formula is similar to lotion which makes it not weigh so heavily on the hair. It seemed to also wash out pretty easily and didn't leave any annoying residue. Cons: It doesn't seem suited for someone that has very tight coils. It didn't really do much of anything for my hair and I didn't see a difference that was super noticeable! I believe someone with looser curls might see much more drastic benefits from it!"

— HairProductReview (3/5)

Helped my hair curl!

"Full disclaimer I cut my hair and it doesn't curl as easily as it used to. I applied this curl gel while my hair was wet and I curled it with my fingers and then let it dry. I was shocked that my curls held and look cute! They are a little crunchy but I imagine that was from air drying. It smells so good and a little goes a long way!"

— Olivia (4/5)

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