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An upright tube of Curl Defining Gel stands on a light background. Its cream-colored packaging displays black text, highlighting product benefits and ingredients like rice protein and natural fragrance.
A woman with curly dark hair styled using Curl Defining Gel for frizz control and glossy finish looks to the side, wearing an off-the-shoulder cream top and natural makeup with blush, set against a plain light background.
Side-by-side images show a woman with curly hair, labeled "before" and "after." Her curls are more defined and less frizzy in the "after" photo after using Curl Defining Gel for a glossy finish. She wears an off-shoulder cream top.
A tube of Curl Defining Gel stands upright on a beige surface, partially covered by a glossy smear. The minimalistic, clean setting highlights the product's frizz control benefits.
A tube of Curl Defining Gel stands upright, showcasing shiny curls, crunch-free hold, salon-level frizz control for 24 hours, and UV/heat protection up to 450°F for a glossy finish.
A tube of Curl Defining Gel is shown against a light background. Text highlights its frizz control and glossy finish, noting this gel works best for coarse, wavy, curly, and coily hair types.
New

Curl Defining Gel

for added shine, crunch-free hold + frizz control
$11.99

For shiny curls and coils that always pan out: a glossy finish is all yours with this silicone-free formula that includes ingredients like shea butter, aloe and tomato ferment. This gel styler delivers a crunch-free hold, all-day frizz control—yep, even in humidity—and heat protection up to 450°F.

  • Creates shiny curls and coils
  • Crunch-free hold
  • UV and heat protection up to 450°F
  • Humidity-resistant frizz control for 24 hours*

*According to third-party lab testing. Individual results may vary.

For curly to coily hair types and medium to coarse textures who want long-lasting definition, bouncy hold and brilliant shine.

Apply a coin-sized amount to towel-dried hair from mid-lengths to ends and blow dry.

Water, Glycerin, Aloe Barbadensis Leaf Juice, Butyrospermum Parkii (Shea) Butter, Hydroxyethylcellulose, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Extract, Saccharomyces Cerevisiae Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Amino Acids, Acyl Coenzyme A Desaturase, Lactobacillus/tomato Fruit Ferment Extract, Behentrimonium Chloride, Polyquaternium-68, Isoamyl Laurate, Polyquaternium-73, Propylene Glycol, Isopropyl Alcohol, Glyceryl Stearate Se, Pvp, Alcohol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Fragrance.

Our signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable.

  • dermatologist tested

  • cruelty free + vegan

  • no synthetic fragrance

  • color safe

  • woman owned + operated

For shiny curls + coils
that can't be ignored

If you want your strands to be defined by a crunch-free hold, start styling with our Curl Defining Gel: a salon-grade formula with tomato ferment, Vitamin B5 and shea butter.

24-hour frizz control*

*According to third-party lab testing. Individual results may vary.

 

Thermal protection
up to 450°F

Heat style your hair with confidence.

Let your hair type + texture lead the way

Bring out the best of your texture and natural hair pattern with our formulas for curly, coily and wavy strands.

A beige bottle of Curl Defining Foam with a black pump top, labeled for lightweight, bouncy hold and frizz control, stands on a neutral background.
Curl Defining Foam

$11.99

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A beige tube of Curl Defining Cream stands upright on a light surface, featuring black text that highlights its hydrating, curl-defining, and frizz-control benefits for hair. The tube holds 8 fl oz (236 mL).
Curl Defining Cream

$11.99

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An upright tube of Curl Defining Gel stands on a light background. Its cream-colored packaging displays black text, highlighting product benefits and ingredients like rice protein and natural fragrance.
Curl Defining Gel

$11.99

Shop Now

Hair type

Wavy to curly

Wavy to curly

Curly to coily

Hair texture

Fine to coarse

Medium to coarse

Medium to coarse

Hold

Lightweight hold

Light-medium hold

Medium hold

Benefits

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

Hair goals

Bouncy, defined waves and curls with lightweight, flexible hold

Lightweight, hydrating hold for soft, healthy-looking waves and curls

Long-lasting definition, bouncy, crunch-free hold and brilliant shine

Style points in all the right places

When shiny definition is the goal, this firm-hold gel gets you there. Our silicone-free styler builds lasting shape without a hint of crunch. It locks in bouncy structure, smooths out frizz and gives curls and coils a shine that holds up as well as they do.

Smooth on or finger coil, then scrunch.

Curl Defining Gel works on wet or damp hair.

Diffuse or air dry.

You're all set—and looking good!

Pairs well with...

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