Clean ingredients delivering awesomeness
European standards and progressive retailer clean programs inform our ingredient selection. We do not use sulfated surfactants, formaldehydes or formaldehyde donors, phthalates, parabens, synthetic fragrances, or any of the 1,300+ cosmetic ingredients banned by the European Union.
Our products go through extensive lab testing—supervised + reviewed by a dermatologist—to ensure they do not cause irritation.
Certified by Leaping Bunny, our products are never tested on animals.
We do not use any animal-derived ingredients in our products. Our manufacturing partners may work with animal-derived ingredients in their facilities, but they take precautions against cross-contamination.
All fragrances are made with essential oils and meet ISO Standard 9235 for natural fragrance.
Our products do not contain gluten. Our manufacturing partners may work with ingredients that are gluten-derived in their facilities, but they take precautions against cross-contamination.
Our products are lab-tested to ensure no adverse impacts on color-treated hair.
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Aloe Barbadensis Leaf Juice
AKA:Aloe Vera
Source:Plant
Products: Volumizing Shampoo , Smoothing Shampoo , Moisture Repair Shampoo , Ultra Sensitive Shampoo , Clarifying Shampoo
Amaranthus Caudatus Seed Extract
AKA:Amaranth Seed Extract
Source:Plant
Mentions:The Benefits of Amaranth, How to Use Leave-in Conditioner, How to Summerproof Your Hair
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask
Amodimethicone
Source:Synthetic
Mentions:How to Use Leave-in Conditioner, Science Based Guide to Frizz
Products: Volumizing Conditioner , Smoothing Conditioner , Ultra Sensitive Conditioner , Leave-in Conditioner , Leave-in Detangling Tonic
Argania Spinosa Kernel Oil
AKA:Argan Oil
Source:Plant
Products: Moisture Repair Conditioner , Moisture Mask
Avena Sativa Kernel Extract
AKA:Oat Kernel Extract, Colloidal Oatmeal
Source:Plant
Mentions:What to Know About Eczema
Products: Ultra Sensitive Shampoo , Ultra Sensitive Conditioner
Avena Sativa Kernel Flour
AKA:Oat Kernel Flour
Source:Plant
Products: Soothing Body Wash , Ultra Sensitive Body Wash
Behentrimonium Chloride
Source:Plant
Mentions:How to Use Leave-in Conditioner
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Leave-in Conditioner , Leave-in Detangling Tonic , Moisture Mask
Capryloyl Glycerin/Sebacic Acid Copolymer
Source:Plant
Products: Smoothing Conditioner , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Moisture Mask
Cetearyl Alcohol
Source:Plant
Mentions:4 Ingredients That Look Scary, How to Use Leave-in Conditioner
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Leave-in Conditioner , Leave-in Detangling Tonic , Moisture Mask
Cetrimonium Chloride
Source:Plant, Synthetic
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Leave-in Conditioner , Clarifying Shampoo , Leave-in Detangling Tonic , Dry Shampoo , Moisture Mask
Citric Acid
Source:Synthetic, Plant
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Cocamidopropyl Betaine
Source:Plant, Synthetic
Products: Volumizing Shampoo , Smoothing Shampoo , Curl Defining No-Lather Shampoo , Moisture Repair Shampoo , Ultra Sensitive Shampoo , Clarifying Shampoo
Cocamidopropyl Hydroxysultaine
Source:Plant, Synthetic
Products: Smoothing Shampoo , Ultra Sensitive Shampoo , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Diheptyl Succinate
Source:Plant
Products: Smoothing Conditioner , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Moisture Mask
Dimethyl Lauramide/Myristamide
Source:Plant
Products: Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Ethylhexylglycerin
Source:Synthetic
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask
Fragrance (All Natural)
Source:100% natural essential oils and/or naturally derived materials
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Dry Shampoo , Moisture Mask , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash
Glycerin
Source:Plant
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Clarifying Shampoo , Leave-in Detangling Tonic , Dry Shampoo , Moisture Mask , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Glycol Distearate
Source:Plant, Synthetic, Mineral
Products: Smoothing Shampoo , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Moisture Mask
Guar Hydroxypropyltrimonium Chloride
AKA:Guar Gum
Source:Plant, Synthetic
Mentions:4 Ingredients That Look Scary
Products: Curl Defining No-Lather Shampoo , Moisture Repair Shampoo , Moisture Mask , Smoothing Shampoo
Hydrated Silica
Source:Synthetic
Hydrolyzed Quinoa
Source:Plant
Mentions:How to Summerproof Your Hair
Products: Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask
Hydrolyzed Rice Protein
Source:Plant
Mentions:How to Use Leave-in Conditioner, How to Summerproof Your Hair
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask
Hydroxyethylcellulose
Source:Plant, Synthetic
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Air Dry Styler , Moisture Mask
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
Source:Plant
Products: Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Isopropyl Alcohol
Source:Synthetic
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Moisture Mask
Leuconostoc/Radish Root Ferment Filtrate
AKA:Fermented Radish Root
Source:Plant
Products: Moisturizing Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone
Source:Plant, Synthetic
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining Conditioner , Ultra Sensitive Conditioner , Air Dry Styler
Melaleuca Alternifolia Leaf Extract
AKA:Tea Tree Leaf Extract
Source:Plant
Products: Clarifying Body Wash
PEG-120 Methyl Glucose Dioleate
Source:Plant, Synthetic
Products: Volumizing Shampoo , Smoothing Shampoo , Moisture Repair Shampoo
Phenoxyethanol
Source:Synthetic
Mentions:The Truth About Parabens
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Ultra Sensitive Shampoo , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask
Polyquaternium-10
Source:Synthetic
Products: Volumizing Shampoo , Smoothing Shampoo , Moisture Repair Shampoo , Ultra Sensitive Shampoo , Air Dry Styler , Clarifying Shampoo
Polysorbate 20
Source:Plant, Synthetic
Products: Volumizing Shampoo , Moisture Repair Shampoo , Air Dry Styler , Texturizing Sea Salt Spray , Clarifying Shampoo
Potassium Sorbate
Source:Synthetic
Mentions:The Truth About Parabens
Products: Volumizing Shampoo , Smoothing Shampoo , Moisture Repair Shampoo , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Propanediol
Source:Plant
Products: Volumizing Shampoo , Smoothing Shampoo , Curl Defining No-Lather Shampoo , Moisture Repair Shampoo , Ultra Sensitive Shampoo , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic
Salvia Hispanica Seed Extract
AKA:Chia Seed Extract
Source:Plant
Products: Leave-in Detangling Tonic
Sea Salt
Source:Sea Water
Mentions:Science Based Guide to Frizz
Products: Texturizing Sea Salt Spray
Simmondsia Chinensis Seed Oil
AKA:Jojoba Oil
Source:Plant
Products: Moisture Repair Conditioner , Moisture Mask
Sodium Benzoate
Source:Synthetic
Mentions:The Truth About Parabens
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Moisture Repair Shampoo , Leave-in Conditioner , Clarifying Shampoo , Leave-in Detangling Tonic , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Sodium C14-16 Olefin Sulfonate
Source:Synthetic
Products: Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Sodium Chloride
AKA:Table Salt
Source:Mineral
Products: Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Sodium Hydroxide
Source:Synthetic
Products: Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Clarifying Shampoo , Leave-in Detangling Tonic , Moisture Mask , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Sodium Lauroyl Methyl Isethionate
Source:Plant
Mentions:4 Ingredients That Look Scary , The Truth About Sulfates
Products: Volumizing Shampoo , Smoothing Shampoo , Moisture Repair Shampoo , Ultra Sensitive Shampoo , Clarifying Shampoo
Stearyl Alcohol
Source:Plant
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Moisture Mask
Tetrasodium Glutamate Diacetate
Source:Bio-Based Amino Acids
Mentions:The Truth About Sulfates
Products: Volumizing Conditioner , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Conditioner , Ultra Sensitive Conditioner , Clarifying Shampoo , Moisture Mask , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash
Trideceth-12
Source:Synthetic
Products: Volumizing Conditioner , Smoothing Conditioner , Leave-in Conditioner , Leave-in Detangling Tonic
Trisodium Ethylenediamine Disuccinate
AKA:EDDS
Source:Synthetic
Products: Moisture Repair Shampoo , Clarifying Shampoo
VP/Methacrylamide/Vinyl Imidazole Copolymer
Source:Synthetic
Products: Air Dry Styler , Texturizing Sea Salt Spray
Water
Source:Ground Water, River Water
Products: Volumizing Shampoo , Volumizing Conditioner , Smoothing Shampoo , Smoothing Conditioner , Curl Defining No-Lather Shampoo , Curl Defining Conditioner , Moisture Repair Shampoo , Moisture Repair Conditioner , Ultra Sensitive Shampoo , Ultra Sensitive Conditioner , Air Dry Styler , Leave-in Conditioner , Texturizing Sea Salt Spray , Clarifying Shampoo , Leave-in Detangling Tonic , Dry Shampoo , Moisture Mask , Moisturizing Body Wash , Clarifying Body Wash , Soothing Body Wash , Ultra Sensitive Body Wash