At Odele, we create clean, premium beauty essentials for you + your people.

We are relentless in our pursuit of what works, and we settle for nothing less than what delivers on our high standards for quality, effectiveness and safety.

We think a clean list of ingredients should be the industry norm and not the exception, we know that crazy good does not have to equal crazy expensive, and we believe that beauty is worth sharing.

Our Story

Our bathrooms were once packed with products for us (the fancy kind), our partners (the whatever kind) and our kids (the safe kind).

It wasn’t working. The reality was that we wanted something premium, practical and safe for everyone, so we decided to throw this whole his/hers/theirs nonsense out the bathroom window and start Odele.

Odele is women-owned and operated. Designed, formulated and manufactured in Minneapolis, MN, we’re applying decades of experience in beauty, product development and retail—as well as the lens of motherhood—to build a lifestyle brand for real life.

Our Mission

To democratize the beauty space and put fancy + clean where they belong — off the top shelf and into real life.

We’re committed to developing approachable products that meet your high standards (for you + your people) and work exceptionally well without harmful or disruptive ingredients.