Our Story

Our showers were once packed with products for us (the fancy kind), our partners (the whatever kind) and our kids (the safe kind).

It wasn’t working.

We wanted something premium, affordable and safe for everyone, so we decided to start Odele. 

Odele is women-owned + operated in Minneapolis, MN. We’re applying decades of experience in hair care, product development and retail to democratize the beauty industry, one bathroom at a time.

– Shannon, Lindsay + Britta

Co-founders of Odele
Child's hand reaching for detangling tonic

We keep it clean.

We never use SLS or SLES sulfates, formaldehyde, phthalates, parabens or synthetic fragrances. See our full ingredient listing here.

We make it nice.

By investing in the best possible ingredients above all else, we're able to make products that meet your high standards without the high price tag.

Woman applying dry shampoo to scalp.
Person with gray hair leaning on person with curly hair

We include everyone. Just as they are.

Beauty shouldn’t have barriers. That’s why we develop affordable, gender-neutral, age-agnostic formulas based on what your hair or skin needs.

We give back.

Self-care is great, but community care is everything. Through our Odele Gives program, we donate 5% of our pretax profits to organizations that support underserved communities.

Smoothing shampoo and conditioner in a bath
Dermatologist Tested
Not tested on animals
no synthetic fragrance
Color Safe
woman owned and operated