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A beige bottle of Curl Defining Foam with a black pump top, labeled for lightweight, bouncy hold and frizz control, stands on a neutral background.
A woman with long, wavy blonde hair and fair skin wears a sleeveless brown top against a beige background. Her smooth waves, defined with Curl Defining Foam, show flawless, humidity-resistant frizz control and a small "LOVE" tattoo on her arm.
A person with long, wavy blonde hair holds Curl Defining Foam by their head, highlighting defined curls and the product’s silicone-free formula.
Side-by-side comparison of a woman before and after; both images show her with long, wavy blonde hair in a brown sleeveless top and jeans. After using Curl Defining Foam, her hair appears smoother, more defined, and frizz-free.
A bottle of Curl Defining Foam, covered in white suds against a beige background, features a label highlighting rice protein, natural fragrance, and its silicone-free, humidity-resistant frizz control benefits.
Curl Defining Foam, in a 7 fl oz bottle, delivers bouncy curls and waves with lightweight hold, 24-hour humidity-resistant frizz control, a silicone-free formula, and UV/heat protection up to 450°F.
A bottle of Curl Defining Foam stands upright on a light background. Hair types—fine, medium, coarse, straight, wavy, curly, coily—are listed on the right with wavy, curly, and coily selected. Includes humidity-resistant frizz control.
New

Curl Defining Foam

for lightweight, bouncy hold + frizz control
$11.99

This bounce-boosting foam takes styling to another level. With Vitamin B5 and aloe vera, this silicone-free formula offers 24 hours of humidity-resistant frizz control so curls and waves hold their smooth and springy goodness. There's heat protection up to 450°F, too (because: safety first). You're bound for serious style points.

  • Creates bouncy curls and waves
  • Hydrates and enhances hair’s natural pattern
  • UV and heat protection up to 450°F
  • Humidity-resistant frizz control for 24 hours*

*According to third-party lab testing. Individual results may vary.

For wavy to curly hair types who want bouncy, defined strands with flexible hold.

Shake well, pump foam into your hands. For damp curls: Scrunch from roots to ends, then diffuse or air dry—your call. For dry curls: finger comb through to refresh, then scrunch to revive bounce.

Water, Aloe Barbadensis Leaf Juice, Propanediol, Polysorbate 20, Decyl Glucoside, Cocamidopropyl Betaine, Polyquaternium-68, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Extract, Saccharomyces Cerevisiae Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Amino Acids, Panthenol, Acyl Coenzyme A Desaturase, Lactobacillus/tomato Fruit Ferment Extract, Glycerin, Cetrimonium Chloride, Polyquaternium-11, Propylene Glycol, Maltodextrin/vp Copolymer, Pvp, Alcohol, Citric Acid, Tetrasodium Glutamate Diacetate, Potassium Sorbate, Sodium Benzoate, Fragrance.

Our signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable.

  • dermatologist tested

  • cruelty free + vegan

  • no synthetic fragrance

  • color safe

  • woman owned + operated

Making big moves
for curls and waves

If you want your strands to be defined by bouncy, frizz-free volume, start styling with our Curl Defining Foam: a salon-grade formula with tomato ferment, Vitamin B5 and shea butter.

24-hour frizz control*

*According to third-party lab testing. Individual results may vary.

 

Thermal protection
up to 450°F

Heat style your hair with confidence.

Let your hair type + texture lead the way

Bring out the best of your texture and natural hair pattern with our formulas for curly, coily and wavy strands.

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A beige bottle of Curl Defining Foam with a black pump top, labeled for lightweight, bouncy hold and frizz control, stands on a neutral background.
Curl Defining Foam

$11.99

Shop Now
A beige tube of Curl Defining Cream stands upright on a light surface, featuring black text that highlights its hydrating, curl-defining, and frizz-control benefits for hair. The tube holds 8 fl oz (236 mL).
Curl Defining Cream

$11.99

Shop Now
An upright tube of Curl Defining Gel stands on a light background. Its cream-colored packaging displays black text, highlighting product benefits and ingredients like rice protein and natural fragrance.
Curl Defining Gel

$11.99

Shop Now

Hair type

Wavy to curly

Wavy to curly

Curly to coily

Hair texture

Fine to coarse

Medium to coarse

Medium to coarse

Hold

Lightweight hold

Light-medium hold

Medium hold

Benefits

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

Hair goals

Bouncy, defined waves and curls with lightweight, flexible hold

Lightweight, hydrating hold for soft, healthy-looking waves and curls

Long-lasting definition, bouncy, crunch-free hold and brilliant shine

Style points in all the right places

A curl-defining foam that pulls its weight without adding any? We love to see it. This silicone-free styler delivers soft hold with bouncy, touchable texture and all-day frizz control—so waves and curls can do their thing.

Shake and pump.

Curl Defining Foam works on damp or dry hair.

Scrunch.

Finger comb from roots to ends to refresh. Scrunch to revive bounce.

Diffuse or air dry.

You're all set—and looking good!

Pairs well with...

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