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A beige tube of Curl Defining Cream stands upright on a light surface, featuring black text that highlights its hydrating, curl-defining, and frizz-control benefits for hair. The tube holds 8 fl oz (236 mL).
A person with long, wavy dark hair styled with Curl Defining Cream poses in a light blue top, one hand behind their head, looking off to the side against a plain light background.
A hand holds a tube of Curl Defining Cream with wavy, dark hair in the background. The label highlights its hydrating formula for curl definition, frizz control, rice protein, and natural fragrance.
Side-by-side photos show a woman with long, wavy hair in a light blue top and jeans. The right "after" photo displays defined, frizz-free curls achieved with Curl Defining Cream’s hydrating formula.
A beige tube of Curl Defining Cream stands upside down with a swirl of white cream below its black cap, set against a neutral background.
A tube of Curl Defining Cream stands upright on a light background. Text highlights its hydrating formula, UV and heat protection up to 450°F, and 24-hour humidity-resistant frizz control for salon-grade results.
A tube of Curl Defining Cream stands upright on a light background. Next to it, a list notes this styler is ideal for medium, coarse, wavy, curly, and coily hair types seeking frizz-free curls.
New

Curl Defining Cream

for hydrating curl definition + frizz control
$11.99

Soft definition and frizz-free curls are officially on the menu, thanks to this hydrating formula with tomato ferment, rice protein and shea butter. This salon-grade styler helps curls and waves stand up to heat—up to 450°F—while locking out frizz all day. Did somebody order smooth, touchable texture? Coming right up.

  • Soft, healthy-looking waves and curls​
  • Hydrating, lightweight hold ​
  • UV and heat protection up to 450°F ​
  • Humidity-resistant frizz control for 24 hours*  ​

*According to third-party lab testing. Individual results may vary. 

For wavy to curly hair and medium to coarse textures who want smooth, hydrated definition.

Dispense into hands. Smooth or finger coil into wet or damp hair and scrunch. Diffuse or call it good!

Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Caprylic/capric Triglyceride, Glycerin, Butyrospermum Parkii (Shea) Butter, Pvp, Glyceryl Stearate, Behentrimonium Chloride, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Extract, Saccharomyces Cerevisiae Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Amino Acids, Panthenol, Acyl Coenzyme A Desaturase, Lactobacillus/tomato Fruit Ferment Extract, Cetrimonium Chloride, Polyquaternium-73, Polyquaternium-68, Isoamyl Laurate, Isopropyl Alcohol, Propylene Glycol, Maltodextrin/vp Copolymer, Alcohol, Ethylhexylglycerin, Phenoxyethanol, Fragrance.

Our signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable.

  • dermatologist tested

  • cruelty free + vegan

  • no synthetic fragrance

  • color safe

  • woman owned + operated

Smooth on, shine on

Lock out frizz and lock in hydration with our Curl Defining Cream: a salon-grade formula for curls and waves.

24-hour frizz control*

*According to third-party lab testing. Individual results may vary.

 

Thermal protection
up to 450°F

Heat style your hair with confidence.

Let your hair type + texture lead the way

Bring out the best of your texture and natural hair pattern with our formulas for curly, coily and wavy strands.

A beige bottle of Curl Defining Foam with a black pump top, labeled for lightweight, bouncy hold and frizz control, stands on a neutral background.
Curl Defining Foam

$11.99

Shop Now

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A beige tube of Curl Defining Cream stands upright on a light surface, featuring black text that highlights its hydrating, curl-defining, and frizz-control benefits for hair. The tube holds 8 fl oz (236 mL).
Curl Defining Cream

$11.99

Shop Now
An upright tube of Curl Defining Gel stands on a light background. Its cream-colored packaging displays black text, highlighting product benefits and ingredients like rice protein and natural fragrance.
Curl Defining Gel

$11.99

Shop Now

Hair type

Wavy to curly

Wavy to curly

Curly to coily

Hair texture

Fine to coarse

Medium to coarse

Medium to coarse

Hold

Lightweight hold

Light-medium hold

Medium hold

Benefits

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

24-hour frizz control*
450°F heat protection

Hair goals

Bouncy, defined waves and curls with lightweight, flexible hold

Lightweight, hydrating hold for soft, healthy-looking waves and curls

Long-lasting definition, bouncy, crunch-free hold and brilliant shine

Style points in all the right places

For curls and waves that crave moisture and movement, our Curl Defining Cream adds hydration and helps enhance your natural curl pattern. It locks out frizz, leaving your hair soft and controlled so you can reach your full curl potential.

Rake into hair and scrunch.

Curl Defining Cream works on wet or damp hair.

Diffuse...

Heat style without worry: you hair is protected up to 450°F.

...or air dry.

You're all set—and looking good!

Pairs well with...

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