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Press

Influenster

“Reminder: Target is a True Beauty Hub”

TrendHunter.com

TrendHunter.com

“Gender-Neutral Clean Haircare”

elle

“The Best New Beauty Drops Of January”

CR Fashion Book

CR Fashion Book

“CR'S DAILY BEAUTY MUST-HAVE”

Byrdie

“16 Clean Beauty Lines That Are Actually Affordable”

Harpers Bazaar

“The Best Drugstore Beauty Buys of 2020”

Fashionista

“The 36 Best Beauty Products Fashionista Editors Discovered In January”

Mind Body Green

Mind Body Green

“This New Hair Care Brand Will Help You Streamline Your Shower”

New York Magazine

New York Magazine

“Things That’ll Almost Definitely Sell Out: From L.O.L Surprise! to Otherland”

Beauty Independent

Beauty Independent

“Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores”

Stylecaster

“Target’s “Clean” New Hair Care Line Retails for Less Than $12”

CEW.org

“Indie Beauty Buzz: January’s Big Launches”