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Press

The Beet

“The Affordable Vegan Haircare Line of Our Dreams Just Launched at Target”

Allure

“All the New Hair Products and Tools Dropping January 2020”

ET Online

“Best New Beauty Products Launching This Month: January 2020 -- Fenty Mascara, YSL Glitter Lipstick and More”

SheKnows

“Minimalists Rejoice! Target Debuts New Line of Hair Products That Your Entire Family Can Use”

Artful Living

“We Tried It: Odele Beauty”

Glossy

“The new breed of beauty brand founder”

People

“The Best New Hair Products”

Well And Good

“Target Is Now Stocking A $12 Shampoo That We’d Pay Well Over Double For, Tbh”

Domino

“Target’s New Shampoo Collection Is Made to Declutter Your Shower”

Zoe Report

“New Haircare Brand Odele Just Launched At Target — & Everything’s Under $12”

Coveteur

“The New Clean Haircare Brand That's Almost Too Pretty To Use”

WWD

“CPG Vets Debut Mass Hair Brand Odele”