Purple Shampoo

For neutralizing brassy tones in blonde, silver + gray hair

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray tones, keeping your color exactly as nature (or your colorist) intended.

Our Purple Shampoo is best for all hair types + textures, especially those in need of protecting their intended hues.

Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid overcorrection of color. Avoid contact with eyes.

We never use SLS or SLES sulfates, formaldehyde, phthalates, parabens or synthetic fragrances.


Our signature scent Marine contains fresh notes of cucumber, oakmoss + ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

dermatologist tested

not tested on animals


no synthetic fragrance

color safe

women owned & operated