They're here! Say hello to our newest products. 👋

Press

The Sun

“Three Target beauty products starting at $4 – I tried them all and they’re ‘game changers’”

Who What Wear

“Compelling Reviews: People Swear These Products Transform Their Flat, Thin Hair”

Popsugar

“14 Best Drugstore Conditioners That Won't Break the Bank”

Glam

“20 Of The Best Drugstore Shampoos For Great Hair On A Budget”

Beauty Independent

Beauty Independent

“Trends That Will Shape Haircare In 2023—And Some That Will End”

AARP

“Drugstore Hair Products That Rival the Pricey Ones”

the tease

“I Tried Odele’s New XL Sized Products, and Here’s What I Thought”

Glamour

“13 Straight Hairstyles to Copy Immediately”

Inc.

“Meet the 240 Companies Going Above and Beyond”

In Style

“The 15 Best Clean Haircare Brands of 2023”

Allure

“19 Beauty Brands Participating in Giving Tuesday 2022”

College Fashionista

College Fashionista

“The Best Black Friday & Cyber Monday Beauty Deals This Year”