Press

Glam.com

Glam.com

“Smoothing Shampoo in "The Best New Beauty Launches From 2020–So Far!"”

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Influenster

Influenster

“Volumizing Shampoo in "Reminder: Target is a True Beauty Hub"”

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TrendHunter.com

TrendHunter.com

“Gender-Neutral Clean Haircare”

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elle

elle

“Curl Defining Conditioner in "The Best New Beauty Drops Of January"”

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CR Fashion Book

CR Fashion Book

“Volumizing Shampoo & Conditioner in "CR'S DAILY BEAUTY MUST-HAVE"”

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Byrdie

Byrdie

“Air Dry Styler in "16 Clean Beauty Lines That Are Actually Affordable"”

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Harpers Bazaar

Harpers Bazaar

“Curl Defining No-Lather Shampoo in "The Best Drugstore Beauty Buys of 2020””

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Fashionista

Fashionista

“Texturizing Sea Salt Spray In "The 36 Best Beauty Products Fashionista Editors Discovered In January"”

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Mind Body Green

Mind Body Green

“This New Hair Care Brand Will Help You Streamline Your Shower”

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New York Magazine

New York Magazine

“Volumizing Shampoo in "Things That’ll Almost Definitely Sell Out: From L.O.L Surprise! to Otherland”

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Beauty Independent

Beauty Independent

“Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores”

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Stylecaster

Stylecaster

“Target’s “Clean” New Hair Care Line Retails for Less Than $12”

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CEW.org

CEW.org

“Odele featured as one of five brands in "Indie Beauty Buzz: January’s Big Launches”

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The Beet

The Beet

“The Affordable Vegan Haircare Line of Our Dreams Just Launched at Target”

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Allure

Allure

“All the New Hair Products and Tools Dropping January 2020”

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ET Online

ET Online

“Best New Beauty Products Launching This Month: January 2020 -- Fenty Mascara, YSL Glitter Lipstick and More”

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SheKnows

SheKnows

“Minimalists Rejoice! Target Debuts New Line of Hair Products That Your Entire Family Can Use”

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Artful Living

Artful Living

“We Tried It: Odele Beauty”

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Glossy

Glossy

“The new breed of beauty brand founder”

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People

People

“The Best New Hair Products”

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Well And Good

Well And Good

“Target Is Now Stocking A $12 Shampoo That We’d Pay Well Over Double For, Tbh”

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Domino

Domino

“Target’s New Shampoo Collection Is Made to Declutter Your Shower”

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Zoe Report

Zoe Report

“New Haircare Brand Odele Just Launched At Target — & Everything’s Under $12”

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Coveteur

Coveteur

“The New Clean Haircare Brand That's Almost Too Pretty To Use”

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WWD

WWD

“CPG Vets Debut Mass Hair Brand Odele”

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