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WELL + GOOD

“I Get Nervous About Hair Oils Because I Have Fine Hair—But This $12 Bottle Transformed My Strands”

E! News

“An Ode to Odele: The $12 Clarifying Shampoo I Swear By”

Best

“14 EDITOR-APPROVED DRY SHAMPOOS FOR CLEANER HAIR ON NO-WASH DAYS”

The Strategist

“What Strategist Readers Bought in February: Natural Lube and Night Cream”

People

“These 11 Beauty Buys from Women-Owned Brands at Ulta Are All Under $25”

InStyle

“The 15 Best Air Dry Hair Products of 2023 for a Shiny, Frizz-Free Finish”

Retail Dive

“Beautycounter to launch at Ulta”

Beauty Matter

“CLEAN BEAUTY PIONEER BEAUTY COUNTER LAUNCHES AT ULTA BEAUTY”

Oprah Daily

“These Bath and Shower Products Can Help You Get a Good Night’s Sleep”

Today

“An expert shares if sulfates are actually bad for hair and who should avoid them”

mindbodygreen

“As Of Late: Odele Founder Lindsay Holden's Routine As A Working Mom”

PureWow

“Is Double-Shampooing Your Hair The Secret to More Volume?”