A bottle of Odele Flex Hair Gel stands upright against a plain, light-colored backdrop with the front of the label facing the camera.

Flex Hair Gel

$11.99

Flex Hair Gel

For a crunch-free, medium hold
$11.99

Crunch-free and proud to be! This versatile, flexible-hold styling gel is the Goldilocks of shine + long-lasting control. Never flaky or drying, use on curly or wavy hair for frizz-free definition (the perfect follow up to our Leave-in Conditioner!) or lock in a sleek style for the long haul without adding weight or that wet-forever vibe (yeah, you know what we mean).

Our Flex Hair Gel is best for all hair types and textures, especially those seeking a light to medium hold styler for curl definition or slicked back styles.

Apply as the last step in your styling routine for lasting, flexible hold. Work evenly through wet strands for wash-and-go's, or smooth on from root to tip for sleek styles.

Water, Glycerin, PVP, Polysorbate 20, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Panthenol, Hydroxyethylcellulose, Maltodextrin/VP Copolymer, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Hydroxide, Phenoxyethanol, Fragrance

Our signature scent features fresh notes of cucumber, oakmoss and ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

  • dermatologist tested

  • A simple black square with no visible patterns, shapes, or text.

    not tested on animals

  • vegan

  • no synthetic fragrance

  • A simple black line drawing of a paintbrush enclosed in a circle, with the brush bristles pointing upwards and the handle pointing downwards.

    color safe

  • A black outlined circular logo featuring a side profile of a womans face with flowing hair, formed by curved lines, on a white background.

    women owned & operated

Your perfect match for long-lasting curl definition or smooth, sleek styles

Whether you love to wear your hair smooth and sleek or voluminous and curly, our award-winning Flex Hair Gel delivers the ideal medium-weight hold without that tell-tale crunch.

Naturally-derived ingredients like amaranth seed extract and panthenol help to define your texture, banish frizz, and enhance your hair’s natural sheen. For salon-quality, long-lasting definition, it’s the easy-to-use styling formula your hair has been waiting for.
A collection of Odele products is arranged on a marble counter with bottles, lipstick, comb, and a gold bracelet beside a beige toiletry bag and pink flowers in the background.

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