Okay, real talk: styling curly hair shouldn't be this complicated, but somehow it is. You're trying to figure out what products actually work without ending up with frizz, crunch, or hair that falls flat by lunchtime. We get it—the curl product aisle can be overwhelming, and honestly? Most of us have a graveyard of half-used bottles under our sink.
Here's the thing: curls are personal. What works for your friend's bouncy waves might weigh down your tight coils, and vice versa. That's why we created three new curl stylers to help you achieve the look you're going for. Whether you want soft, hydrated waves or shiny, bouncy coils, there's a match for you.
The quick rundown: which product is right for me?
Go for Curl Defining Foam if: You have wavy to curly hair and want lightweight, bouncy hold with flexible definition—perfect if your waves or curls need a lift without feeling weighed down.
Go for Curl Defining Cream if: You have wavy to curly hair (think 2A-3B) with medium to coarse texture and want soft, hydrated definition with frizz control that lasts all day.
Go for Curl Defining Gel if: You have curly to coily hair (3B-4C) with medium to coarse texture and want long-lasting hold, brilliant shine and crunch-free definition.
Diving deeper on our new curl defining stylers
Curious about how to use our expanded lineup of curl definers to achieve the curls or waves you're looking for? Read on.
Curl Defining Foam: for lightweight, bouncy hold
The trampoline of curl products—all about bounce and volume without the weight.
What makes it special
Silicone-free with tomato ferment, aloe vera and Vitamin B5 for flexible hold that won't weigh you down. Get 24 hours of humidity-resistant frizz control and heat protection up to 450°F—all in a lightweight foam that enhances your natural pattern.
Best for
Wavy to curly hair that needs bounce and lift. If your curls fall flat or lose shape throughout the day, this foam delivers.
How to use it
Shake well, pump into hands. For damp curls: scrunch from roots to ends, then diffuse or air dry. For dry curls: finger comb through and scrunch to revive bounce.
Pro tip: Apply Volumizing Foam at roots first, then work Curl Defining Foam through mid-lengths and ends. Diffuse upside-down for maximum volume.
Curl Defining Cream: for hydrating definition + touchable texture
Your comfort-food styler—rich, nourishing and soft without any crunch.
What makes it special
Silicone-free with rice protein, tomato ferment and shea butter for moisture, definition and heat protection up to 450°F. The result? Soft, touchable curls that stay frizz-free for 24 hours, even in humidity.
Best for
Wavy to curly hair (2A-3B) with medium to coarse texture. Perfect if your hair gets frizzy or feels dry after styling.
How to use it
Rake through wet or damp hair, following your natural curl pattern. Air dry or diffuse.
Pro tip: Layer Leave-in Conditioner underneath for extra hydration, or pair with Curl Defining Foam on ends for more lightweight definition.
Curl Defining Gel: for shiny, crunch-free hold
If you want glossy, glazed curls (in the best way), this gel's for you.
What makes it special
Silicone-free with rice protein, tomato ferment and Vitamin B5 for shiny, bouncy definition with crunch-free hold. Soft, glossy strands that hold their shape all day, plus 24 hours of humidity-resistant frizz control and heat protection up to 450°F.
Best for
Curly to coily hair (3B-4C) with medium to coarse texture. Perfect for defined, glossy curls that don't budge.
How to use it
Apply a coin-sized amount to towel-dried hair from mid-lengths to ends, then blow dry (or air dry).
Pro tip: For maximum definition, work through soaking wet hair section by section. Scrunch or diffuse to enhance curl formation and lock in shine.
What all three have in common
- Silicone-free: no heavy buildup
- Heat protection up to 450°F
- 24-hour frizz control
- 100% natural fragrance
- Vegan, cruelty-free and dermatologist tested
Can I use more than one?
Absolutely! Our new curl defining stylers work well layered with each other, and with other Odele treatments and stylers (think Hair Oil or Leave-In Conditioner). Here are some winning combinations:
- Cream + Foam: Rake Curl Defining Cream through mid-lengths to smooth and define, then scrunch Curl Defining Foam into ends for lightweight definition with hydration.
- Foam + Gel: Apply Curl Defining Foam at the roots for lift, then rake Curl Defining Gel through the mid-lengths and ends to add definition and shine.
- Cream + Gel: Smooth Curl Defining Cream through your curls for hydration, then seal with Curl Defining Gel for hold and shine (great for thicker, coarser curls).
The Drop
There's no one-size-fits-all when it comes to curls. Whether you want soft and hydrated, bouncy and lightweight, or glossy and defined, we've got you covered.
Still not sure? Take our Hair Quiz for personalized recommendations, or grab all three and experiment to find what makes your curls happiest.
