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A light purple bottle of Purple Shampoo with a black flip-top cap, designed to neutralize brassy tones in blonde hair. The bottle stands upright against a light background.
A bottle of Odele Purple Shampoo and Conditioner sitl on a white marble counter—one upright, one lying down with purple liquid spilled.
A woman with straight, platinum blonde hair in a blunt bob and bangs smiles softly. Her vibrant color, maintained with Odele Beauty Purple Shampoo to neutralize brassy tones, shines against her cream-colored blouse and a neutral background.
A bottle of Odele Purple Shampoo lays in a pool of purple shampoo.
A woman with shoulder-length gray hair, kept bright and brass-free by Odele Beauty Purple Shampoo, wears black glasses and a white top. She tilts her head back and closes her eyes, appearing relaxed against a plain beige background.
Award Winning

Purple Shampoo

For neutralizing brassy tones in blonde, silver + gray hair
$11.99

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver and gray tones, keeping your color exactly as nature (or your colorist) intended.

  • Neutralizes brassy tones + brightens color​
  • Helps boost moisture​
  • Helps enhance shine

Our Purple Shampoo is best for all hair types and textures, especially those seeking to maintain or brighten their intended cool hues.

Work into wet hair, rinse and follow with conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2

Our signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable.

  • dermatologist tested

  • cruelty free + vegan

  • no synthetic fragrance

  • color safe

  • woman owned + operated

Your perfect match to neutralize brassy tones

Water deposits and environmental damage can wreck your color and leave hair looking brassy. To keep your blonde, silver, or gray hair vivid and healthy, swap your shampoo once or twice a week for our Purple Shampoo.

Violet pigments neutralize brassiness as you cleanse, while plant extracts smooth, hydrate, and leave hair looking impossibly glossy. For even more toning power and blindingly bright highlights, follow up with our Purple Conditioner.​ Smooth on, hang out for two minutes, rinse + go.
A variety of beauty products, including Odele salon-grade hair care, the Air Dry Styler Mini, lipstick, a comb, perfume vials, and a cream makeup pot, are displayed on a terrazzo tray with a beige cosmetic bag and gold bracelet.

Pairs well with...

A variety of beauty products, including Odele salon-grade hair care, the Air Dry Styler Mini, lipstick, a comb, perfume vials, and a cream makeup pot, are displayed on a terrazzo tray with a beige cosmetic bag and gold bracelet.

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Overall rating: 4.564767 / 5 from 193 reviews.

AI Generated Review Summary

This salon-grade purple shampoo effectively neutralizes brassy tones, enhances shine, and maintains vibrant hair color. Customers appreciate its ability to clean hair well and leave it feeling soft and manageable. The shampoo's scent is also praised for being pleasant.

Summary topics

  • Hair Softness: 46%
  • Hair Feel: 17%
  • Scent: 36%
  • Tone Neutralization: 18%
  • Hair Cleanliness: 6%

Review topics: ["ingredients","results","color","scent","feeling","fragrance","value","price","residue","consistency","packaging","use","amount","formula","look","buy","bottle","hair","scalp","difference","beauty","light","works","shampoo","tones","brassiness","blonde","clean","conditioner","lather"].

Review highlights

  • "My blonde stays bright blonde longer and my hair smells naturally wonderful!"Rachel
  • "After two uses of the shampoo and conditioner, it has made my hair look perfect and no brass!"Chel412
  • "Amazing toning and hair is so soft"Amber

Reviews

Yuck!!

"This product did not work for me. First of all, it made my hair very dry. Second of all, it did not take the brassiness out, but it put brassiness in my hair and I have gray hair, and now it looks orange! I was really hoping this shampoo would work like a salon purple shampoo. Bummer. . . ."

Cynthia M. (1/5)

Love it!

"I was surprised at the pigmentation. I actually really like this shampoo! Just wish the conditioner was as good as the shampoo."

Jasmine C. (5/5)

Great value and quality product

"Removes brassiness and doesn’t dry my hair out. A little goes a long way."

Emma K. (5/5)

Amazing

"Leaves my hair super soft and silky and helps remove brassy tones"

Isabel F. (5/5)

"So good for blond hair to remove brassiness"

Jo (5/5)

Not my favorite

"I've used this shampoo and conditioner together and it barely tones my hair. I have a icy white blonde hair and I like to keep it icy between appointments and this doesn't do it. My hair is pretty much the same tone as it is before I take a shower. I'm kinda bummed I tried a new product, hoping it would be good, and it wasn't."

Michelle (1/5)

Inexpensive

"Do not have to use much, a little goes a long way!"

Michael (5/5)

Great

"It makes my hair feel so clean for such an affordable price!"

Hannah (5/5)

Soft and shiny

"The Odele purple shampoo possesses a subtle herbal fragrance that is not overpowering. Its thick texture and consistency ensure longevity, as a small amount generates a substantial lather and rinses out well without leaving any residue. This shampoo does not weigh down my hair, but rather imparts softness, shine, and bounce."

Bella (5/5)

Real purple shampoo

"I am always very careful when picking out shampoos and conditioners that claim to be purple. I find that if they don't basically stain my hands for a few minutes, they aren't going to penetrate my hair. This shampoo is a real purple shampoo but it doesn't stain my hands the way I like them to. I know it sounds weird, but it's how I know they work. I just recently bleached and toned my hair and have been using this set, and I think it's helping to keep the brassy tones out. I will keep using. I don't really like the way my hair feels after using it though but the conditioner helps."

Andreajennie (4/5)

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