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A bottle of Odele Purple Shampoo stands upright against a plain, light-colored backdrop with the front of the label facing the camera.
A bottle of Odele Purple Shampoo and Conditioner sitl on a white marble counter—one upright, one lying down with purple liquid spilled.
A woman with straight, platinum blonde hair in a blunt bob and bangs smiles softly. Her vibrant color, maintained with Odele Beauty Purple Shampoo to neutralize brassy tones, shines against her cream-colored blouse and a neutral background.
A bottle of Odele Purple Shampoo lays in a pool of purple shampoo.
A woman with shoulder-length gray hair, kept bright and brass-free by Odele Beauty Purple Shampoo, wears black glasses and a white top. She tilts her head back and closes her eyes, appearing relaxed against a plain beige background.
A bottle of Odele Purple Shampoo stands upright against a plain, light-colored backdrop with the back of the label facing the camera.
Award Winning

Purple Shampoo

For neutralizing brassy tones in blonde, silver + gray hair
$11.99
13 fl. oz
2 fl. oz

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver and gray tones, keeping your color exactly as nature (or your colorist) intended.

Our Purple Shampoo is best for all hair types and textures, especially those seeking to maintain or brighten their intended cool hues.

Work into wet hair, rinse and follow with conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2

Our signature scent features fresh notes of cucumber, oakmoss and ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

  • dermatologist tested

  • not tested on animals

  • vegan

  • no synthetic fragrance

  • color safe

  • women owned & operated

Your perfect match to neutralize brassy tones

Water deposits and environmental damage can wreck your color and leave hair looking brassy. To keep your blonde, silver, or gray hair vivid and healthy, swap your shampoo once or twice a week for our Purple Shampoo.

Violet pigments neutralize brassiness as you cleanse, while plant extracts smooth, hydrate, and leave hair looking impossibly glossy. For even more toning power and blindingly bright highlights, follow up with our Purple Conditioner.​ Smooth on, hang out for two minutes, rinse + go.
A collection of Odele products is arranged on a marble counter with bottles, lipstick, comb, and a gold bracelet beside a beige toiletry bag and pink flowers in the background.

Pairs well with...

A collection of Odele products is arranged on a marble counter with bottles, lipstick, comb, and a gold bracelet beside a beige toiletry bag and pink flowers in the background.

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