A bottle of Odele Purple Shampoo stands upright against a plain, light-colored backdrop with the front of the label facing the camera.

Purple Shampoo

$11.99

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Purple Shampoo

For neutralizing brassy tones in blonde, silver + gray hair
$11.99
13 fl. oz
2 fl. oz

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver and gray tones, keeping your color exactly as nature (or your colorist) intended.

Our Purple Shampoo is best for all hair types and textures, especially those seeking to maintain or brighten their intended cool hues.

Work into wet hair, rinse and follow with conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2

Our signature scent features fresh notes of cucumber, oakmoss and ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

  • dermatologist tested

  • A simple black square with no visible patterns, shapes, or text.

    not tested on animals

  • vegan

  • no synthetic fragrance

  • A simple black line drawing of a paintbrush enclosed in a circle, with the brush bristles pointing upwards and the handle pointing downwards.

    color safe

  • A black outlined circular logo featuring a side profile of a womans face with flowing hair, formed by curved lines, on a white background.

    women owned & operated

Your perfect match to neutralize brassy tones

Water deposits and environmental damage can wreck your color and leave hair looking brassy. To keep your blonde, silver, or gray hair vivid and healthy, swap your shampoo once or twice a week for our Purple Shampoo.

Violet pigments neutralize brassiness as you cleanse, while plant extracts smooth, hydrate, and leave hair looking impossibly glossy. For even more toning power and blindingly bright highlights, follow up with our Purple Conditioner.​ Smooth on, hang out for two minutes, rinse + go.
A collection of Odele products is arranged on a marble counter with bottles, lipstick, comb, and a gold bracelet beside a beige toiletry bag and pink flowers in the background.

Pairs well with...

A collection of Odele products is arranged on a marble counter with bottles, lipstick, comb, and a gold bracelet beside a beige toiletry bag and pink flowers in the background.
A bottle of Odele Purple Conditioner stands upright against a plain, light-colored backdrop with the front of the label facing the camera. A bottle of Odele Purple Shampoo and Conditioner sitl on a white marble counter—one upright, one lying down with purple liquid spilled.
Award Winning

Purple Conditioner

For neutralizing brassy tones in blonde, silver + gray hair
$11.99
A bottle of Odele Leave-in Conditioner stands upright against a plain, light-colored backdrop with the front of the label facing the camera. A woman with shoulder-length brown curls faces away from the camera in a light pink short-sleeve shirt against a plain off-white background.
Award Winning

Leave-in Conditioner

For deep moisture, detangling + frizz control
$11.99
A tube of Odele Moisture Mask stands upright against a plain, light-colored backdrop with the front of the label facing the camera. Two Odele Beauty Moisture Mask tubes are partially submerged in clear, bubbly water.
Award Winning

Moisture Mask

For a deep moisture infusion that resets you to your best
$11.99

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