Purple Shampoo

For neutralizing brassy tones in blonde, silver + gray hair

$11.99

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray tones, keeping your color exactly as nature (or your colorist) intended.

Our Purple Shampoo is best for all hair types + textures, especially those in need of protecting their intended hues.

Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid overcorrection of color. Avoid contact with eyes.

50743-DTC

Our signature scent Marine contains fresh notes of cucumber, oakmoss + ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

dermatologist tested

not tested on animals

vegan

no synthetic fragrance

color safe

women owned & operated

Your perfect match to neutralize brassy tones

Water deposits and environmental damage can wreck your color and leave hair looking brassy. To keep your blonde, silver, or gray hair vivid and healthy, swap your shampoo once or twice a week for our Purple Shampoo.

Violet pigments neutralize brassiness as you cleanse, while plant extracts smooth, hydrate, and leave hair looking impossibly glossy. For even more toning power and blindingly bright highlights, follow up with our Purple Conditioner. Smooth on, hang out for two minutes, rinse + go.