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A tube of Purple Shampoo Mini stands upright against a plain, off-white background. This lavender-colored shampoo is designed for blonde hair, helping to neutralize brassy tones and create a brighter appearance.
A woman with straight, platinum blonde hair in a blunt bob and bangs smiles softly. Her vibrant color, maintained with Odele Beauty Purple Shampoo to neutralize brassy tones, shines against her cream-colored blouse and a neutral background.
A bottle of Odele Purple Shampoo lays in a pool of purple shampoo.
A woman with shoulder-length gray hair, kept bright and brass-free by Odele Beauty Purple Shampoo, wears black glasses and a white top. She tilts her head back and closes her eyes, appearing relaxed against a plain beige background.
A bottle of Odele Purple Shampoo and Conditioner sitl on a white marble counter—one upright, one lying down with purple liquid spilled.
Award Winning

Purple Shampoo Mini

For neutralizing brassy tones in blonde, silver + gray hair
$4.99
13 fl. oz
2 fl. oz

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver and gray tones, keeping your color exactly as nature (or your colorist) intended.

  • Neutralizes brassy tones + brightens color​
  • Helps boost moisture​
  • Helps enhance shine

Our Purple Shampoo is best for all hair types and textures, especially those seeking to maintain or brighten their intended cool hues.

Work into wet hair, rinse and follow with conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2

Our signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable.

Build a travel kit + bag from $49

Build yours

  • dermatologist tested

  • not tested on animals

  • vegan

  • no synthetic fragrance

  • color safe

  • women owned & operated

Your perfect match to neutralize brassy tones

Water deposits and environmental damage can wreck your color and leave hair looking brassy. To keep your blonde, silver, or gray hair vivid and healthy, swap your shampoo once or twice a week for our Purple Shampoo.

Violet pigments neutralize brassiness as you cleanse, while plant extracts smooth, hydrate, and leave hair looking impossibly glossy. For even more toning power and blindingly bright highlights, follow up with our Purple Conditioner.​ Smooth on, hang out for two minutes, rinse + go.
A variety of beauty products, including Odele salon-grade hair care, the Air Dry Styler Mini, lipstick, a comb, perfume vials, and a cream makeup pot, are displayed on a terrazzo tray with a beige cosmetic bag and gold bracelet.

Pairs well with...

A variety of beauty products, including Odele salon-grade hair care, the Air Dry Styler Mini, lipstick, a comb, perfume vials, and a cream makeup pot, are displayed on a terrazzo tray with a beige cosmetic bag and gold bracelet.

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