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Your perfect match to neutralize brassy tones
Water deposits and environmental damage can wreck your color and leave hair looking brassy. To keep your blonde, silver, or gray hair vivid and healthy, swap your shampoo once or twice a week for our Purple Shampoo.
Violet pigments neutralize brassiness as you cleanse, while plant extracts smooth, hydrate, and leave hair looking impossibly glossy. For even more toning power and blindingly bright highlights, follow up with our Purple Conditioner. Smooth on, hang out for two minutes, rinse + go.