Curl Defining:

Embrace the twists and turns

Prepare for juicy, bouncy, healthy texture. Our Curl Defining regimen gently cleanses and deeply conditions for gorgeously hydrated curls and coils.

Shampoo + Conditioner

MOISTURE MASK

3x stronger hair after one use*

This deeply nourishing mask fortifies against breakage, smooths the hair cuticle, and promotes overall hair health. 

*According to lab testing. Individual results may vary.
Treatments + Stylers

13x fewer tangles*

Go for touchably soft, deeply nourished hair. 

Leave-in Conditioner

Trust us: you deserve a highly effective conditioning routine that enhances the health of your hair long after you step out of the shower. Banish frizz and tangles on damp or dry hair, for a smooth, easy-to-manage finish that looks just as fabulous as it feels. 

*According to lab testing. Individual results may vary.

“I've struggled for years to find a product that provides both the hydration and weight that my curls need, without looking greasy and heavy... I haven't had a bad hair day since I started using the products, my hair looks shiny, moisturized, and clean.”

Eugene M.
on Curl Defining No-Lather Shampoo

“Very thick and rich textured conditioner, perfect follow up for the shampoo. My hair feels so nourished...Looks like this is one is a regular!”

Darrius M.
on Curl Defining Conditioner

“This is the best leave-in ever! I’ve tried so so many leave ins for my dry, damaged, frizzy, fine and wavy hair. I can use just this product and my unruly hair is soft, full and frizz free.”

Jackie
on Leave-in Conditioner

“Moisture Mask to the rescue! I have chemically/heat damaged hair and try to baby my locks to keep my length. This mask did an amazing job of smoothing my frizzies and leaving my hair soft and shiny.”

Christine K.
on Moisture Mask