Thickening or Volumizing: Which Is Right For You?

A question we get asked all the time is: What’s the difference between your Thickening and Volumizing routines?

We love this question because it gives us the chance to explain how both routines—crafted with clean, salon-grade ingredients—are so good at their jobs. That said, each collection has a different job. Let’s break them down to help you find the ideal match for your hair goals.

Thickening: for density + strength

If you’re dealing with thin or thinning hair and want to see stronger, fuller-looking strands, our Thickening routine is for you. Packed with clinically proven ingredients like rosemary, biotin and pea peptides, this collection promotes 3x fuller-looking hair* and a healthier-looking, more balanced scalp to boot.

Best for

• All hair types and textures, especially fine to medium strands
• Thin, low-density hair
  
  

The core routine

• Thickening Shampoo: stimulates the scalp for a soothing cleanse and 3x fuller-looking hair*
• Thickening Conditioner: moisturizes and strengthens for 3x fuller-looking hair*
• Rejuvenating Scalp Serum: a non-greasy, scalp-nourishing serum that supports thicker-looking strands
  
  

Key ingredients + benefits

• Rosemary: helps revitalize and stimulate the scalp
• Biotin: helps boost density and strengthens hair from the inside out
• Caffeine: helps improve circulation and stimulates the scalp
• Pea peptides: help create fuller-looking hair
• Aloe vera: promotes hair and scalp health
• Vitamin E: helps moisturize the hair and scalp (Rejuvenating Scalp Serum)
  
  

*According to third-party lab testing conducted using both the Thickening Shampoo + Conditioner as a regimen. Individual results may vary.

Volumizing: for lift + bounce

If your hair is prone to oiliness and tends to fall flat, our Volumizing routine is here to lift you up. Fortified with amino acids, this lightweight collection delivers maximum volume and increased movement. Volumizing Shampoo and Volumizing Conditioner enhance body and shine without weighing your ‘do down, a perfect combo for fine strands that need that extra bounce. Plus, the stylers lock in lift, so the oomph lasts all day long.

Best for

• Fine to medium, straight and wavy strands (not recommended for curly or coily textures)
• Oil-prone scalps
  
  

The core routine

• Volumizing Shampoo: cleanses and nourishes for instantly lifted locks
• Volumizing Conditioner: moisturizes and adds shine without weighing hair down
• Volumizing Foam: a gravity-defying styler for lasting lift, heat protection and 2x more volume*
  
  

Key ingredients + benefits

• Amaranth + rice protein: help prevent damage, boost volume + enhance shine
• Vegan thermal shield: provides heat protection up to 450 degrees (Volumizing Foam)
  
  

*According to third-party lab testing. Individual results may vary.

Which routine is right for you?

Go for Thickening if you want to increase hair density and strength for fuller-looking strands with a healthier-looking scalp.

Go for Volumizing if you're after lightweight, bouncy lift that adds body and movement to flat, fine hair.

Pro tip: These routines can complement each other beautifully, so feel free to use both if you're looking to maximize both thickness and volume.

Still undecided? We put together a quick quiz to help you pick the right routine.

Quiz: Thickening, Volumizing or both?

1. What’s your primary hair goal?

A. I want each strand to feel thicker and fuller-looking.

B. I want a lifted, airy look with more root volume.

C. I want both thicker strands and root lift.

2. How does your hair feel on an average day?

A. Fine or thinning, often limp and lacking density.

B. Heavy or flat, especially at the roots.

C. A mix of both; it could use extra fullness and volume.

3. How would you describe your styling routine?

A. I like products that make my hair feel thicker all over.

B. I prefer root-lifting products for a voluminous style.

C. I like versatility and balance between thickness and lift.

4. Which best describes your desired look?

A. Fuller-looking, thicker strands that feel stronger.

B. Lifted, airy hair with all-day root volume.

C. A mix of density and light, touchable volume.

5. Are you looking for hair care, styling or both?

A. Both—hair care that strengthens and styling for thickness.

B. Both—products that lift while caring for my hair.

C. I like versatility—thickening and volume in one routine.

Results:

Mostly A’s: Your hair craves thickening. Try Thickening Shampoo and Thickening Conditioner for fuller-looking strands, and add the Rejuvenating Scalp Serum for density and scalp health.

Mostly B’s: Your hair craves volume. Use Volumizing Shampoo and Volumizing Conditioner with Volumizing Foam for long-lasting, airy volume at the roots without added weight.

Mostly C’s: Go for thickening and volume. Combine Thickening Shampoo and Thickening Conditioner for density, then style with Volumizing Foam for a perfect blend of thickness and lift.