When we started Odele, we knew we wanted to create an impact that would extend beyond the shower. Because self-care is great, but community care is everything.
We couldn’t be more excited to team up with the Minnesota Lynx (our home team and Minneapolis neighbors!) to build on our shared mission of uplifting and supporting the community. Throughout this WNBA season and beyond, our partnership will focus on confidence-building and empowerment for women and youth, both on and off the court.
We’ll also be helping the Lynx players and coaches keep their hair game on point, stocking their locker room showers with our award-winning washing and styling essentials. Follow along on TikTok and Instagram for tips, tricks and GRWMs from the team!
“We are so excited to partner with Odele, a female-founded clean beauty brand, right here in Minnesota,” says Lynx President of Business Operations Carley Knox. “We have an incredible roster of vibrant, female-founded businesses in this community, and we are always looking to uplift and empower women. Our shared values of inclusivity, civic engagement and operating at a high standard are well aligned. We look forward to tipping off this partnership as we head into an exciting season of Lynx basketball.”
“We’re Minnesota proud, and we have loved supporting like-minded people, businesses and brands within our community over the years. The collective dedication, talent and heart the Lynx bring both on and off the court is incredible and inspiring, and we’re here (or hair!) for it,” says our co-founder Lindsay Holden. “Odele is all about clean, accessible, high-performance products. We believe that quality standards for beauty shouldn’t have barriers, and beauty is something worth sharing. Needless to say, we’re thrilled to share Odele with the Lynx and partner with such an amazing team. Here’s to great hair days and yet another fabulous season!”
