We’re back on the court with the Minnesota Lynx—and we couldn’t be more excited!
After an incredible first season together, we’re proud to return in 2025 as the official haircare partner of this powerhouse team. As two Minnesota-based, women-founded brands, this partnership runs deeper than just great hair days—it’s rooted in confidence-building, empowerment and community.
This year, we’re continuing to support the Lynx with our award-winning clean haircare, designed to keep their routines high-performance and low-fuss. You’ll even spot our staples in the locker room showers.
From the court to the community
This season and beyond, our partnership with the Lynx is centered on uplifting and empowering women and youth—both on the court and in the community.
“We are so excited to partner with Odele, a female-founded clean beauty brand, right here in Minnesota,” says Lynx President of Business Operations Carley Knox. “We have an incredible roster of vibrant, female-founded businesses in this community, and we are always looking to uplift and empower women. Our shared values of inclusivity, civic engagement and operating at a high standard are well aligned. We look forward to tipping off this partnership as we head into an exciting season of Lynx basketball.”
“We’re Minnesota proud, and we have loved supporting like-minded people, businesses and brands within our community over the years. The collective dedication, talent and heart the Lynx bring both on and off the court is incredible and inspiring, and we’re here (or hair!) for it,” says our co-founder Lindsay Holden. “Odele is all about clean, accessible, high-performance products. We believe that quality standards for beauty shouldn’t have barriers, and beauty is something worth sharing. Needless to say, we’re thrilled to share Odele with the Lynx and partner with such an amazing team. Here’s to great hair days and yet another fabulous season!”
Getting game-ready with women-founded favorites
Together with some of our favorite women-owned brands, we curated a pre-season gift package to help the team start strong—feeling confident, cared for and ready to take on the season.
Odele haircare routine: First things first, we hooked each player up with a complete Odele lineup, customized to their unique hair type and texture. Because strong starts begin with strong routines.
Swells silk scarves: We collaborated with the founder of Swells to design exclusive silk scarves that are equal parts elevated and effortless. A little luxury for those off-court moments.
BÉIS Weekender: And the finishing touch? The iconic BÉIS Weekender, Shay Mitchell’s cult-favorite carryall. It’s the kind of bag made for women going places (like, say, to the playoffs).
