How To Get Big, Fluffy Hair

Big, fluffy hair is back—and we’re here for it. Whether you’re after retro volume or just want more fullness in your everyday look, getting bouncy, lifted hair doesn’t have to be a hassle. With the right products—hello, Volumizing Foam—even the finest strands can get a serious volume boost.

Read to fluff things up? Let’s dive into our top tips and product recommendations to help you achieve that fabulously full mane.

What is fluffy hair?

Fluffy hair is all about volume, bounce and texture—think of a classic ‘90s blowout. It’s the perfect mix of fullness and lightness—big hair with a soft, airy feel (no heaviness or crunch).

How to get big, fluffy hair

If you’ve got fine or thin hair, you know the challenge of trying to keep that volume from falling flat in a matter of minutes. These tips are all about helping you get lift and bounce that actually lasts.

1. Use a volumizing wash routine.

Great volume starts in the shower. Choose a shampoo and conditioner that are lightweight but still nourishing, so your hair feels full without the weight. Our Volumizing Shampoo and Volumizing Conditioner are the perfect duo to give your hair that fresh, airy base for big, bouncy volume.

Product buildup and hard water residue can also weigh your hair down and flatten it over time. For a full refresh, try incorporating Clarifying Shampoo into your routine once a week to remove any buildup and restore your hair’s natural lift.

2. Lock in lift with Volumizing Foam.

Now for the fun part—getting that lift! Before you reach for your blow dryer, give your hair a major boost with Volumizing Foam. This lightweight foam adds 2x more volume* and keeps your hair looking fresh and bouncy for up to 8 hours*—without any stickiness or crunch. Simply apply it to damp hair, comb through for even distribution and let it work its magic as it dries.

*According to third-party lab testing. Individual results may vary.

3. Blow dry for maximum bounce.

Volumizing Foam provides heat protection up to 450 degrees, making it the perfect prep for blow drying. Here are a few tips to really amp up the volume:

• Flip your hair upside down. This simple move lets gravity do the work, boosting volume at the roots.
• Use a round brush. As you blow dry, use a round brush to lift the hair at the roots. Roll the brush under and pull it through your hair to create shape and movement.
• Try a diffuser. If you have curls or coils, use the diffuser attachment on your blow dryer to help lift your roots, preserve your curl pattern and minimize frizz.
• Finish with a cool air blast. After drying a section, give it a final blast on the cool setting to set the volume and reduce frizz.
  
  

3. Lightweight products = big results.

Looking for more volume-boosting products to add to your routine? Try our Air Dry Styler for light moisture and soft definition. Or, try a salt-based spray—sea salt adds amazing texture and fullness to fine hair, giving you that “beachy” lift. Apply to damp hair, focusing on the roots, and scrunch with your fingers for voluminous texture.

4. Keep the volume up with dry shampoo.

Dry shampoo isn’t just for saving your hair on day two—it’s also a volume-boosting hero. Our aerosol-free Dry Shampoo will give your roots an instant lift while absorbing excess oil. Try it on clean, dry roots to keep your hair bouncy all day long.

5. Tease with a brush or comb.

When you need some extra oomph, teasing your roots is the way to go. Here’s how to do it:

• For straight or wavy hair: Grab a fine-toothed comb and carefully comb up and down near the roots for lift. You can even set those spots with dry shampoo for lasting hold.
• For curly or coily hair: Opt for a wide-tooth or pick comb, gently tugging upward at the roots to boost volume.
  
  

6. Try layers.

Want a fuller look? Layers are the trick. Whether you’re rocking a choppy lob or some curtain bangs, layers add dimension and body to fine hair. Talk to your stylist about the best cut for your hair texture and face shape.

7. Style while you sleep.

Want to wake up with full, bouncy waves? Use heatless curling ribbons or rods overnight. You can also twist or braid your hair before bed for fluffy texture come morning—no tools required!