How To Get Big, Fluffy Hair

The ‘90s called—big, fluffy hair is back. And, pardon the pun, the trend is only getting bigger. If you’re eager to boost your hair’s body and bounce, we’ve got you covered. Let’s dive into our top tips and product recommendations for achieving a fabulously fluffy mane, no matter your hair type.

What is fluffy hair?

Fluffy hair is all about volume, bounce and breezy texture—think of an iconic ‘90s blowout. Unlike sleeker styles, however, fluffy hair embraces a bit of messiness for a more relaxed, lived-in vibe.

The best part? You can get the fluffy look with any hair type, although methods may vary slightly (we’ll get into that below).

7 ways to get fluffy hair

So, how do you get that gorgeous volume? It’s a combo of using products and techniques that create fullness and lift while keeping your hair soft and shiny.

Here are our top tips for effortless fluff (without unwanted frizz).

1. Use a volumizing wash routine.

The foundation for fluffy hair starts in the shower. Look for shampoos and conditioners labeled "volumizing" or "lightweight"—these are designed to cleanse and hydrate your hair without weighing it down. Avoid heavy moisturizing formulas, especially if your hair tends to be on the oily side.

Things like product buildup and hard water residue can flatten your hair over time, so consider using clarifying shampoo for a full refresh every week or so.

2. Blow dry for bounce.

We’re air-dry enthusiasts, but blow-drying can be a game-changer for achieving fluffy hair. Try these tips to amp up the volume:

• Flip your hair upside down. This position allows gravity to work in your favor, creating volume at the roots.
• Use a round brush. As you blow dry, use a round brush to lift the hair at the roots. Roll the brush under and pull it through your hair to create shape and movement.
• Try a diffuser. If you have curls or coils, use the diffuser attachment on your blow dryer to help lift your roots, preserve your curl pattern and prevent frizz.
• Finish with a cool air blast. After drying a section, give it a final blast on the cool setting—this helps set the volume and minimize frizz.
  
  

3. Stick with lightweight styling products.

Choose sprays, mousses and moisturizers that provide light hydration and hold—our Air Dry Styler is a great option. Salt-based sprays are also fantastic for adding texture and fullness to limp locks, as sea salt naturally boosts volume.

Apply these products to damp hair, focusing on your roots. Use your fingers to distribute the product evenly, and scrunch your hair for extra texture.

4. Keep the volume up with dry shampoo.

Dry shampoo is a must-have for maintaining fluffy, weightless strands between wash days. Not only does it absorb excess oil that can be heavy on the hair, but it’s also an easy way to boost bounce and set styles. Try our aerosol-free Dry Shampoo on clean, dry roots for instantly lifted, fluffier locks.

5. Tease with a brush or comb.

Teasing your roots is a great way to encourage volume and airy texture. Here’s how:

• For straight or wavy hair: Grab a fine-toothed comb and carefully comb up and down near the roots for lift. You can set those spots with dry shampoo for longer hold.
• For curly or coily hair: Opt for a wide-tooth or pick comb, gently tugging upward at the roots to boost volume.
  
  

6. Add layers.

Whether it’s a choppy lob or curtain bangs, layers create dimension and fullness—a hack that’s especially helpful for thin strands. Ask your stylist to recommend a cut that will complement your hair texture and face shape.

7. Style while you sleep.

Want to wake up with full, bouncy waves? Use heatless curling ribbons or rods overnight. You can also twist or braid your hair before bed for fluffy texture come morning—no tools required!