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Press

Press

March 4, 2020
New York Magazine

8 Things That’ll Almost Definitely Sell Out: From L.O.L Surprise! to Otherland
March 3, 2020
Beauty Independent

Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores
March 2, 2020
Stylecaster

Target’s “Clean” New Hair Care Line Retails for Less Than $12
March 2, 2020
CEW.org

Indie Beauty Buzz: January’s Big Launches
March 2, 2020
The Beet

The Affordable Vegan Haircare Line of Our Dreams Just Launched at Target
March 2, 2020
Allure

All the New Hair Products and Tools Dropping January 2020
March 2, 2020
ET Online

Best New Beauty Products Launching This Month: May 2020
March 2, 2020
SheKnows

Minimalists Rejoice! Target Debuts New Line of Hair Products That Your Entire Family Can Use
March 2, 2020
Artful Living

We Tried It: Odele Beauty
March 2, 2020
Glossy

The new breed of beauty brand founder
February 27, 2020
People

The Best New Hair Products
February 26, 2020
Well And Good

Target is now stocking a $12 shampoo that we’d pay well over double for, TBH