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People

“The Best New Hair Products”

Well And Good

“Target Is Now Stocking A $12 Shampoo That We’d Pay Well Over Double For, Tbh”

Domino

“Target’s New Shampoo Collection Is Made to Declutter Your Shower”

Zoe Report

“New Haircare Brand Odele Just Launched At Target — & Everything’s Under $12”

Coveteur

“The New Clean Haircare Brand That's Almost Too Pretty To Use”

WWD

“CPG Vets Debut Mass Hair Brand Odele”