Press

Press

  • E! News

    E! News

    An Ode to Odele: The $12 Clarifying Shampoo I Swear By

  • Best

    Best

    14 Editor-Approved Dry Shampoos for Cleaner Hair on No-Wash Days

  • The Strategist

    The Strategist

    What Strategist Readers Bought in February: Natural Lube and Night Cream

  • People

    People

    The Best Black Friday Deals on Beauty Products We’ve Tested and Love — All Under $50

  • InStyle

    InStyle

    The 13 Best Air-Dry Products for Shinier and Healthier Hair, Tested & Reviewed

  • Retail Dive

    Retail Dive

    Beautycounter to launch at Ulta

  • Beauty Matter

    Beauty Matter

    Clean Beauty Pioneer Beautycounter Launches at Ulta Beauty

  • Oprah Daily

    Oprah Daily

    These Bath and Shower Products Can Help You Get a Good Night’s Sleep

  • Today

    Today

    Are sulfates bad for your hair? We asked an expert and you might be surprised

  • mindbodygreen

    mindbodygreen

    As Of Late: Odele Founder Lindsay Holden's Routine As A Working Mom

  • PureWow

    PureWow

    Is Double-Shampooing Your Hair The Secret to More Volume?

  • E! News

    E! News

    The Bachelor's Rachael Kirkconnell's Fitness Essentials Include a Pick Inspired by Matt James