PRODUCT + INGREDIENT FAQs
Are Odele products natural?
Odele products are made up of natural ingredients, ingredients derived from natural components and clean synthetic ingredients. Over 95% naturally derived, our priority is to meet leading industry clean standards while focusing on using the best ingredients—both natural and synthetic—that work together to support the integrity of the effectiveness of our formulations.
Are Odele products vegan?
Yes! All Odele products are vegan. As product extensions are released, we will make a note of any exceptions to that rule in this section.
Are Odele products gluten-free?
Yes! All products are gluten-free. As product extensions are released, we will make a note of any exceptions to that rule in this section.
Are Odele products dermatologist-tested?
Yes! All Odele products have passed dermatologist testing and have not been found to cause skin irritation. All of our formulas have undergone clinical testing and the results have been reviewed and signed off by a dermatologist
Are Odele products allergy-tested?
Yes! This test is done in conjunction with the dermatologist testing. Rest assured, Odele formulas did not cause any allergic contact dermatitis.
Does Odele use sulfates or parabens?
Nope. All Odele products are sulfate-free and paraben-free. We still get a great lather and effective clean without them.
Does Odele perform animal testing?
Never. We do not perform animal testing and will never test on animals in the future. Our testing subjects are humans, including friends, family, former colleagues and their friends and family. These are real people with real opinions who represent a diverse set of needs and have been showering their entire lives.
Where are Odele products made?
Odele ingredients are sourced from all over the globe. Odele products are formulated and produced in Minneapolis, MN (otherwise known as The North).
What makes Odele products premium?
Odele products are fancy from formula to package design. When it comes to our formulas, we have chosen to use non-commodity, high-end raw materials and our percent of solids (aka the good stuff in our formulas) surpass benchmarks of products that cost over 2x what we do. Balance was the focus as we would not settle for anything less than beautifully composed formulas that deliver on performance.
Are Odele products okay to use on extensions?
Odele is safe for use on extensions. The highest risks to hair extensions are harsh surfactant systems (sulfates like SLS and SLES). All of our formulas are sulfate-free and formulated to be as mild but effective as possible.
Are Odele products safe for color-treated hair?
Yes, all of our products have tested safe for color-treated hair.
The biggest risks to color-treated hair are harsh surfactants (sulfates like SLS and SLES) and aggressive solvent systems that can strip color and moisture from the hair. All Odele products are sulfate-free and formulated to be as mild but effective as possible.
The chelation technology found in our Curl Defining No-Lather Shampoo and Clarifying Shampoo is specifically formulated to target minerals and metal deposits commonly found in hair, without removing moisture and nutrients needed. Since chelation shampoos are slightly more powerful, they should not be used more than twice per week in order to avoid dulling color over time, although they have tested to be safe for color-treated hair (we like to be cautious!).
Do Odele products contain silicones?
Some do, yes. Our conditioners and stylers that contain silicones are formulated with water-soluble organosilicones (partially plant-derived) or water-soluble synthetic silicones. These are far milder (yet much more effective at adding slip, preventing frizz and protecting hair color) than traditional silicones. Most importantly, they are lightweight and easy to wash off, so they’re less likely to build up and block out hydration.
All of our shampoos as well as our Dry Shampoo and Texturizing Sea Salt Spray are silicone-free. We know some people prefer to avoid silicones of any kind, so we also have additional silicone-free products in development.
Do Odele products contain alcohol?
Yes, but alcohols are commonly misunderstood. The types that have garnered a bad reputation in the beauty world are called simple alcohols—you’ll often see them listed as SD alcohol, denatured alcohol or isopropyl alcohol. When used as an active ingredient*, simple alcohols can be drying and irritating. But there are also good, fatty alcohols, like cetearyl alcohol, that are completely non-irritating and have great benefits for hair and skin. Fatty alcohols help to lock in moisture and protect hair and skin, and we use them in many of our conditioners and stylers. Fatty alcohols are actually so gentle that the FDA allows them in products labeled alcohol-free.
*Some of our formulas use trace amounts of isopropyl alcohol as an excipient (in other words, to help the active ingredients better do their jobs), but nowhere near enough to have any drying effects.
Is Odele’s fragrance natural or synthetic?
Our 100% natural signature scent (we call it Marine) is always subtle, never overpowering. It’s also dermatologist-tested, allergy-tested and certified to meet ISO 9235 standards to ensure the highest quality and integrity of ingredients.
We also recognize that some people prefer products with zero scent, so we’ll be launching fragrance-free options soon, too!
Based on years of professional research, our priorities as parents of young kids and our own family’s experiences with fragrance sensitivities, we believe all-natural fragrance is the best and safest choice for our products.
There are plenty of good synthetic fragrances (and bad natural ones, frankly), but synthetic fragrances go through far less regulation in the beauty industry. Because the chemical components of synthetic fragrances are protected as trade secrets, manufacturers aren’t required to disclose the ingredients of their formulas. Unfortunately, that also means that you don’t always know what you’re really getting.
We chose the all-natural route because we value transparency and we’d never want to risk exposing you + your people to potentially harmful ingredients.
Are Odele bottles recyclable?
Yes! Our bottles* are made from HDPE #2, the most widely accepted recyclable plastic. After exploring many plastics and plastic alternatives (and weighing the environmental pros and cons of each material), we ultimately chose HDPE #2 because it’s safe, easy to recycle for future use and accepted by most recycling programs. We are also proud that our packaging uses anywhere from 25% to 100% post-consumer recycled content.
*All bottles except for the Dry Shampoo, which is made from PET #1, another widely accepted recyclable plastic. We’re not currently able to source this one in HDPE #2, but we’re working on it!
What should I do with my empty bottles?
To recycle your empty products, clean out any remaining product/liquid and place your items in your curbside recycling bin, or take them to your nearest recycling center/collection service.You can also bring your empties to the guest recycling station located at the front of every Target store. Target accepts all plastics and will make sure your products are recycled properly.