Our Story


Our bathrooms were once packed with products for us (the fancy kind), our partners (the whatever kind) and our kids (the safe kind).


It wasn’t working. The reality was that we wanted something premium, practical and safe for everyone, so we decided to throw this whole his/hers/theirs nonsense out the bathroom window and start Odele.


Odele is women-owned and operated. Designed, formulated and manufactured in Minneapolis, MN, we’re applying decades of experience in beauty, product development and retail—as well as the lens of motherhood—to build a lifestyle brand for real life.



Our Mission


To democratize the beauty space and put fancy + clean where they belong — off the top shelf and into real life.


We’re committed to developing approachable products that meet your high standards (for you + your people) and work exceptionally well without harmful or disruptive ingredients.