Odele is a rapidly growing clean beauty brand, bringing the best of salon-grade hair care to the mass market (masstige, if you will). Our inclusive, clean, and high-performing hair care products are made right here in Minnesota, and we have existing and growing distribution nationwide with Target, Ulta Beauty, CVS and more. Proudly women-founded, we offer a competitive compensation package and a dynamic growth opportunity to join + scale a rapidly growing consumer products business. 

Creative Copywriter 

From the beginning, Odele’s approach to brand design has helped the brand break through at shelf and beyond. As we continue to scale the business and reach new people, we need a conceptual thinker and copywriter with a knack for embodying the brand’s voice and bringing it to life across all consumer touchpoints.   

Reporting directly to the Director of Creative Production and working across departments with stakeholders, this individual will be a close collaborator and partner to our Senior Designer in both concepting and creating content that is authentic to Odele. The ideal candidate will have experience bringing the voice and tone of the brand to life across multiple mediums + channels, in both short- and long-form written content. This role will be involved in creative development from concept through execution across owned touchpoints including packaging, in-store marketing, digital/web, social, brand experiences and more, and will work with external partners to champion on-brand written expression. As a fast-growing company, resiliency and the ability to change gears where needed to ensure key deadlines are met will be crucial success factors in this role.  

Responsibilities Include:

• Champion the brand's written expression across all marketing touchpoints, ensuring Odele's standards are met consistently. 
• Generate creative ideas and support development in partnership with Senior Designer, from concept through execution, across owned (web, email, social), earned (as needed to support PR efforts) and paid (extending campaign assets into new channels/formats as needed)  
• Provide guidance to external partners as needed to ensure consistent application of the brand's voice and tone.  
• Create and execute engaging in-house social content for TikTok, Instagram, and Pinterest: From brainstorming culturally relevant concepts to production, you'll craft on-brand content that resonates. This includes writing compelling copy for social posts, overlays, and more to capture attention and drive engagement. 
• Copy development for packaging, ensuring copy meets regulatory and legal requirements. 
• Develop copy for in-store marketing, brand fact sheets/ brochures, cut sheets, and other brand collateral as needed. 
• Concept & create supportive copy for brand experiences - including printed brand materials and press kits, to send out to press + influencers, DTC brand experience, and other touchpoints as needed. 
• Own and Maintain marketing copy across all products, ensuring all written resources are up-to-date and accurate. 

Qualifications 

• 5+ years of experience in creative & copywriting roles 
• The desire to work with internal stakeholders and external partners, meeting the copy needs specific to form and format. 
• Curiosity and passion for the beauty business, and our consumers, and the ability to build intuition as to the right direction for the brand  
• An eagerness to jump in and learn through doing.  
• Ability to find clarity through ambiguity, and desire to help build the plane as we fly it  
• Ability to bring a brand to life across touchpoints, with a general understanding of best practices in packaging, in-store marketing, website content, social media, and other collateral. 
• The right candidate for this role is able to bridge the quick pace of a growing entrepreneurial business with the increasing need for rigor in how the brand comes to life at scale.    
• Experience using a product information management (PIM) tool is preferred but not required 

Location 

This position is a full-time position located in Minneapolis, MN. We currently operate in a flexible, hybrid environment, subject to the discretion of our executive team. 

Travel 

This position requires minimal travel.  

Application:

Please provide a link to your portfolio or writing examples as a part of your application.

Odele considers all applicants without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity or any other protected classification, in accordance with applicable federal, state, and local laws. Those applicants requiring accommodation to complete the application and/or interview process should contact their recruiter.